At Qashio, we had a challenge:
How do we get in front of more people without spending big on ads?

That’s how the #QashioWasHere campaign started. It’s a bit of guerrilla marketing meets product storytelling.

We took the Qashio card to places where UAE businesses spend every day:
📍 Typing and visa centres
📍 Petrol stations
📍 Printing shops

Then we took a photo with the Qashio card with the business and uploaded the image directly onto Google Maps. The idea being, once someone googles that business, they will see a Qasiho card.

Simple, organic brand placement and embedded advertising. No big ad budget or deep pockets required. 

We were using contextual visibility. We weren’t just placing our brand anywhere, we placed it where the spend begins.

What Happened Next

Over 10,000 people saw the card. But more importantly, they saw a new way to handle spending.

That’s the power of spend-triggered awareness. You don’t need a big banner. Just show up at the right moment.

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What the Campaign Proved

This wasn’t just about being clever with Google Maps. It reinforced what we believe at Qashio:

1. Businesses have day-to-day spend that’s often overlooked,  but it can be a strategic spend if used right.
   
   
2. Most cards reward individuals. Qashio offers corporate rewards that go back to the business.
   
   
3. If your tools show up in the real world, they drive behaviour. That’s on-the-ground brand integration.
   
   
4. With Qashio, teams get real-time reconciliation, expense automation, and cash flow visibility,  without the manual work.
   
   

Why It Matters

If you’re a finance manager or founder, this campaign is a reminder:

→ There are smarter ways to pay
→ You can make every dirham work harder
→ You can bring rewards to your bottom line
→ And yes,  spend is strategy

It’s also about finance team empowerment giving your team tools that save time and help them focus on what really matters.

This is just the beginning.
Qashio is wherever business happens next.

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