Creative Ways of Increasing ROAS in the UAE

The UAE is an incredibly competitive market, with competitors boasting seemingly endless ad budgets and exceptional talent. It’s important that you can maximise your Return on Ad Spend (ROAS). Increasing ROAS is about more than just running ads – it’s about optimising your ads to deliver the right message to the right audience. Whether you’re a seasoned marketer or a new business owner looking to improve your ad performance and digital marketing strategies, these ROAS optimisation techniques will help you get the most out of your advertising budget.

1. Use Video & Interactive Ads for Better Engagement

Since video content is often more engaging than static ads, and interactive elements encourage participation, using both will result in longer user engagement and better ad performance. Creating engaging short-form video ads and interactive formats like quizzes, polls, or mini-games can keep users engaged and reduce bounce rates, leading to a better ROAS.

2. Improve Your Landing Page

There’s no point in having great, highly optimised ads if your landing page is not converting. A well-optimised landing page is key to converting ad clicks into sales. Ensure that your landing page matches the ad messaging and meets the intent of your audience.

Pro Tips:

• Add social proof like customer testimonials and trust badges.
• Keep load times under 3 seconds.
• Use clear, compelling calls-to-action (CTAs) and ensure the page is optimised for mobile.

3. Explore Non-Traditional Ad Placements

Don’t limit yourself to just Google ads or Facebook ads. Explore alternative platforms like Pinterest, LinkedIn, Snapchat, or Reddit if your target audience is active there.
As a bonus, these platforms often have lower competition, allowing you to achieve better results at a more affordable cost per click (CPC).

4. Optimise for Voice Search

With the rise of voice assistants and AI tools like Siri, Alexa, and Google Assistant, it’s important to optimise your ad copy and landing pages for conversational search queries. This will help you capture voice search traffic and improve ad relevancy, leading to a higher ROAS.

5. Focus on High-Margin Products

Focus on your highest profit-margin products to maximise your return on ad spend. This will help ensure that even if you get fewer conversions, you’ll still achieve a healthy ROAS.

6. Retarget for Conversion

Create retargeting campaigns based on actions taken, such as product views or cart abandonment, and create custom ads for each group. One idea is to retarget cart abandoners with time-sensitive discounts on the products they were thinking of buying.

7. Use A/B Testing Religiously

One of the best ways to optimise your ad performance is through A/B testing. Experiment with different creatives, headlines, CTAs, and audience targeting to identify what delivers the best ROAS.

8. Claim Space on Your Competitor's Turf

Use location-based targeting to show ads to users near your competitors' stores or service areas. Consider highlighting the unique selling points of your products over your competitors. This strategy can be particularly effective in industries with concentrated clusters of similar businesses, such as Al Quoz in Dubai, which is known for its high concentration of auto repair shops and garages.

9. Gamify Your Ads for Increased Engagement

Gamify your ads by adding gamified elements, like spinning wheels for discounts or mini-games. These can significantly improve engagement and drive conversions.
For example, "Spin the wheel to get up to 50% off!" can create excitement and incentivise clicks.

10. Use Qashio

If you’ve maximised everything from a creative and strategic perspective, consider using a better card to maximise your ROAS. By using spend management tools like Qashio, you can earn points redeemable for Cashback, Emirates Skywards Miles, or Shukrans. By paying for your ad spends with Qashio, you could be flying for free, saving on electronics purchases, or just getting cashback to boost your bottom line.

Aside from earning rewards, Qashio allows you to better manage your ad spending through its Dashboard.
Through Qashio, you can:

• Set Real-Time Spend Alerts: Get notified instantly when campaigns exceed approved budgets.
• Create Spending Rules: Prevent unauthorised spending and draining of ad budgets.
• Enable Prepaid Cards for Teams: Give your team authority to control without risking overspending company funds.

To learn more about how Qashio can support you, speak to a member of the team today.

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